About Yara

Reimagining
customer experience
with agentic AI

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Yara team β€” building the Fully Autonomous Call Center for regulated MENA enterprise
Yara β€” operators, engineers, and AI researchers building voice AI for regulated MENA enterprise

Who we are

We are a team of operators, engineers, and AI researchers building the autonomous call center for regulated enterprise.

Founded in MENA, we've lived the operational complexity of customer service at scale β€” and we're rebuilding it from voice up.

Yara by the numbers

Yara by the numbers β€” 10 Yarans across 4 nationalities, headquartered in Dubai
Yarans
10
Nationalities
4
Offices
1

Leadership team

MT
Moussa TourΓ©Founder & CEO
SB
Soma BiniCTO & Co-Founder
MS
Madris SeksaouiChief AI Officer & Co-Founder
01 / 02

Answer. Differently.

We believe every call deserves a response. Instant. Correct. In the customer's language. That belief hasn't changed. Now β€” for the first time β€” the infrastructure to act on it exists.

YaraYara

Built for regulated enterprise. Deployed in MENA.

Β© 2026 Yara Ltd. DIFC AI Campus, Dubai, UAE. All rights reserved.

About us β€” Yara